Executive Development Programme in Design Thinking for CMOs
-- ViewingNowThe Executive Development Programme in Design Thinking for CMOs is a certificate course that holds significant importance in today's business landscape. With the increasing emphasis on customer-centric strategies, design thinking has become a vital tool for Chief Marketing Officers (CMOs) to drive innovation and growth.
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โข Introduction to Design Thinking • Understanding the core principles and process of Design Thinking, including empathy, ideation, prototyping, and testing.
โข User-Centered Approach • Defining and understanding the target audience, their needs, and pain points.
โข Design Thinking for Marketing Strategy • Applying Design Thinking principles to develop marketing strategies that align with customer needs.
โข Idea Generation • Utilizing techniques like brainstorming, mind mapping, and lateral thinking to generate innovative ideas.
โข Prototyping • Creating low-fidelity prototypes to test and validate marketing concepts.
โข User Testing • Conducting user testing to gather feedback, iterate on prototypes, and improve marketing concepts.
โข Data-Driven Design Thinking • Integrating data analytics and insights into the Design Thinking process.
โข Scaling Design Thinking • Implementing Design Thinking on a larger scale within the organization.
โข Change Management • Managing change within the organization and promoting a culture that supports Design Thinking.
โข Case Studies • Examining real-world examples of successful Design Thinking implementation in marketing.
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