Global Certificate in YouTube Mobile Ad Strategies
-- ViewingNowThe Global Certificate in YouTube Mobile Ad Strategies course is a comprehensive program designed to meet the escalating industry demand for proficient mobile advertising professionals. This course emphasizes the importance of harnessing the power of YouTube and mobile ads to reach broader audiences and drive business growth.
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โข YouTube Mobile Ad Formats: Overview of available ad formats on YouTube mobile, including skippable and non-skippable ads, bumper ads, sponsored cards, and display ads. โข Creating Compelling Video Content: Best practices for creating engaging and effective video content for mobile viewers, including optimizing for sound-off viewing and mobile-specific creative strategies. โข YouTube Mobile Ad Targeting: Explanation of targeting options available for YouTube mobile ads, including demographics, interests, behaviors, and remarketing. โข YouTube Mobile Ad Buying and Optimization: Overview of buying options for YouTube mobile ads, including reservation and auction buying, and strategies for optimizing ad campaigns for maximum ROI. โข Measurement and Analytics for YouTube Mobile Ads: Introduction to YouTube mobile ad metrics and analytics, including views, engagement, and attribution, and how to use this data to improve ad performance. โข YouTube Mobile Ad Case Studies: Analysis of successful YouTube mobile ad campaigns and the strategies and tactics used to achieve them. โข Emerging Trends in YouTube Mobile Advertising: Overview of emerging trends and technologies in YouTube mobile advertising, including virtual and augmented reality, 360-degree video, and live streaming.
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