Executive Development Programme in Digital Food Marketing
-- ViewingNowThe Executive Development Programme in Digital Food Marketing certificate course is a career advancement opportunity designed for professionals in the food industry. This program focuses on the growing importance of digital marketing strategies in today's fast-paced, technology-driven world.
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GBP £ 140
GBP £ 202
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โข Digital Food Marketing Fundamentals: Understanding the basics of digital food marketing, including the importance of online presence, consumer behavior, and digital marketing channels.
โข Website Development and Optimization: Creating and optimizing a website for search engines and user experience, focusing on responsive design, content creation, and analytics.
โข Social Media Marketing: Leveraging social media platforms to reach and engage with potential and existing customers, with a focus on strategy, content creation, and community management.
โข Email Marketing and Automation: Building and managing an email list, creating effective email campaigns, and implementing automation strategies for maximum engagement and conversions.
โข Content Marketing and SEO: Developing a content marketing strategy that aligns with business goals, leveraging keyword research, on-page optimization, and link building to improve search engine rankings.
โข Online Advertising and PPC: Understanding and implementing online advertising campaigns, including pay-per-click (PPC) advertising, display advertising, and retargeting.
โข Analytics and Data-Driven Decision Making: Measuring and analyzing digital marketing performance, using data to inform marketing decisions and optimize campaigns for maximum ROI.
โข E-commerce and Online Sales: Building and optimizing an e-commerce platform, implementing conversion rate optimization strategies, and managing the online sales process.
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