Executive Development Programme in Content Governance & Innovation Leadership
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โข Content Strategy & Governance: This unit will cover the development and implementation of effective content strategies, including the creation of content governance policies and workflows.
โข Innovation Leadership: This unit will focus on the skills and mindset required to lead innovation in content creation and management, including identifying and implementing new technologies and methodologies.
โข Content Creation & Optimization: This unit will cover best practices for creating and optimizing content for various channels, including web, mobile, and social media. It will also include topics such as content modeling, taxonomy, and metadata.
โข Content Analytics & Reporting: This unit will teach participants how to measure the success of their content efforts, including setting up and tracking key performance indicators (KPIs), analyzing data, and creating reports.
โข Content Marketing & Promotion: This unit will cover strategies for promoting and marketing content, including search engine optimization (SEO), paid advertising, and influencer outreach.
โข Content Accessibility & Inclusivity: This unit will focus on the importance of creating accessible and inclusive content for all users, including best practices for using alt text, closed captions, and other accessibility features.
โข Content Ethics & Compliance: This unit will cover ethical considerations in content creation, including issues of privacy, accuracy, and fair use, as well as legal and regulatory compliance.
โข Content Team Management & Collaboration: This unit will cover best practices for managing and collaborating with content teams, including project management, communication, and stakeholder management.
Note: The units above are not in any specific order and the number of units may vary depending on the length and depth of the program.
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