Global Certificate in Next-Generation Digital Marketing
-- ViewingNowThe Global Certificate in Next-Generation Digital Marketing is a comprehensive course designed to empower marketing professionals with the latest tools and techniques in digital marketing. This certification course focuses on industry-demand skills, arming learners with the knowledge required to succeed in today's fast-paced digital world.
3,350+
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GBP £ 140
GBP £ 202
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โข Digital Marketing Fundamentals: Understanding the digital marketing landscape, traditional vs. digital marketing, digital marketing channels, and the importance of a digital marketing strategy.
โข Search Engine Optimization (SEO): Keyword research, on-page and off-page optimization, technical SEO, local SEO, and measuring SEO success.
โข Pay-Per-Click (PPC) Advertising: PPC platforms, campaign setup, ad creation, keyword research, bid management, and measuring PPC success.
โข Social Media Marketing: Social media strategy, content creation, community management, advertising, and measuring social media success.
โข Content Marketing: Content strategy, content creation, content distribution, and measuring content marketing success.
โข Email Marketing: Email marketing strategy, list building, campaign creation, automation, and measuring email marketing success.
โข Web Analytics: Web analytics tools, tracking setup, data analysis, and reporting.
โข Conversion Rate Optimization (CRO): CRO principles, A/B testing, and user experience (UX) optimization.
โข Mobile Marketing: Mobile marketing channels, mobile optimization, and measuring mobile marketing success.
โข Emerging Trends in Digital Marketing: Artificial intelligence, voice search, augmented reality, virtual reality, and the future of digital marketing.
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