Executive Development Programme in Service Pricing for the Future of Business
-- ViewingNowThe Executive Development Programme in Service Pricing for the Future of Business is a certificate course designed to equip professionals with essential skills in service pricing strategies. This programme emphasizes the importance of value-based pricing, cost-plus pricing, and dynamic pricing models to navigate the complexities of the modern business landscape.
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โข Fundamentals of Service Pricing: Understanding the basics of service pricing, including cost-based pricing, value-based pricing, and competitive-based pricing.
โข Pricing Strategies for Service Differentiation: Exploring how to use pricing to differentiate services and create a competitive advantage.
โข Psychology of Pricing: Delving into the human factors that influence pricing decisions and how to use these insights to optimize pricing strategies.
โข Pricing Analytics: Examining the role of data and analytics in service pricing, including how to use data to inform pricing decisions and measure pricing effectiveness.
โข Dynamic Pricing: Learning about the latest pricing models, including surge pricing, real-time pricing, and demand-based pricing.
โข Pricing for Digital Services: Understanding the unique challenges and opportunities of pricing digital services, including subscriptions, freemium models, and in-app purchases.
โข Pricing Ethics and Compliance: Exploring the ethical considerations in service pricing, including transparency, fairness, and compliance with regulations.
โข Service Pricing in a Global Context: Examining the impact of cultural, economic, and legal differences on service pricing in different regions and countries.
โข Pricing for Service Innovation: Learning how to use pricing to drive service innovation and support the introduction of new services.
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