Global Certificate in YouTube Video Ad Production
-- ViewingNowThe Global Certificate in YouTube Video Ad Production is a comprehensive course designed to meet the growing industry demand for effective video advertising on YouTube. This certification equips learners with essential skills to create compelling YouTube video ads that drive engagement and conversions.
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โข Video Advertising Fundamentals • Understanding the basics of video advertising, including the difference between pre-roll, mid-roll, and post-roll ads, as well as the importance of targeting and segmentation.
โข YouTube Ad Formats • Exploring the various ad formats available on YouTube, such as display ads, overlay ads, skippable and non-skippable video ads, bumper ads, and sponsored cards.
โข YouTube Ad Production Techniques • Learning the technical aspects of producing YouTube video ads, including shooting, lighting, sound, editing, and animation techniques.
โข YouTube Ad Campaign Strategy • Developing a comprehensive ad campaign strategy, including setting goals, identifying target audiences, selecting ad formats, and creating a content calendar.
โข YouTube Analytics • Understanding how to use YouTube Analytics to measure the success of ad campaigns, including metrics such as views, engagement, and conversions.
โข YouTube Ad Optimization • Learning how to optimize YouTube video ads for better performance, including A/B testing, targeting refinement, and bid adjustments.
โข YouTube Advertising Policies • Familiarizing oneself with YouTube's advertising policies and guidelines to ensure ad campaigns comply with platform rules and regulations.
โข Video Advertising Trends • Keeping up-to-date with the latest video advertising trends and best practices, including the rise of influencer marketing, live streaming, and virtual reality.
โข Video Content Marketing • Understanding how to use video content marketing to build brand awareness, engage with audiences, and drive conversions.
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