Executive Development Programme in PPC Metrics for Strategic Advantage
-- ViewingNowThe Executive Development Programme in PPC Metrics for Strategic Advantage is a certificate course designed to empower professionals with the essential skills needed to excel in Pay-Per-Click (PPC) advertising. This programme focuses on PPC metrics, a critical aspect of digital marketing, and provides a comprehensive understanding of data analysis, conversion tracking, and ROI optimization.
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โข Understanding PPC Metrics: Impressions, Clicks, Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, Cost per Conversion
โข Keyword Research and Analysis: Finding relevant keywords, Keyword match types, Long-tail keywords, Keyword performance metrics
โข Ad Copywriting and Testing: Writing compelling ad copy, A/B testing, Ad performance metrics
โข Landing Page Optimization: Importance of landing pages, Designing effective landing pages, Landing page testing and optimization
โข Account Structure and Organization: Setting up campaigns and ad groups, Organizational principles, Benefits of proper account structure
โข Bid Management Strategies: Manual and automated bidding, Bid adjustments, Advanced bid strategies
โข Attribution Models: Understanding different attribution models, Choosing the right attribution model, Impact on PPC performance
โข Competitive Analysis: Monitoring competitors, Identifying opportunities, Competitor analysis tools
โข Reporting and Analysis: Setting up reports, Analyzing performance data, Identifying trends and insights
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