Global Certificate in PPC Metrics: Achieve Peak Performance
-- ViewingNowThe Global Certificate in PPC Metrics is a comprehensive course that equips learners with essential skills for optimizing Pay-Per-Click (PPC) campaigns. In today's digital age, PPC has become a critical aspect of online marketing, and understanding PPC metrics is vital for achieving peak performance.
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โข Unit 1: Introduction to PPC Metrics
โข Unit 2: Key Performance Indicators (KPIs) in PPC
โข Unit 3: Click-Through Rate (CTR) Analysis
โข Unit 4: Cost per Click (CPC) Optimization
โข Unit 5: Conversion Rate (CVR) Improvement
โข Unit 6: Return on Ad Spend (ROAS) Maximization
โข Unit 7: Quality Score Enhancement
โข Unit 8: Cross-Channel PPC Metrics Analysis
โข Unit 9: Attribution Modeling for PPC
โข Unit 10: Advanced PPC Metrics for Competitive Analysis
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