Professional Certificate in Charity PR: Actionable Knowledge
-- ViewingNowThe Professional Certificate in Charity PR: Actionable Knowledge is a comprehensive course designed to equip learners with essential skills in charity public relations. This certificate program emphasizes the importance of effective communication in the non-profit sector, addressing issues like media engagement, crisis management, and fundraising strategies.
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โข Unit 1: Introduction to Charity PR: Understanding the role of PR in the charity sector, building a strong brand image, and maintaining positive public perception.
โข Unit 2: Strategic Communication Planning: Developing effective PR strategies, setting goals, identifying target audiences, and measuring success.
โข Unit 3: Media Relations: Building strong relationships with journalists, crafting compelling press releases, and managing media coverage.
โข Unit 4: Digital PR: Leveraging social media, content marketing, and SEO for charity PR, and managing online reputation.
โข Unit 5: Crisis Communication: Preparing for and managing crisis situations, including developing a crisis communication plan and managing stakeholder expectations.
โข Unit 6: Stakeholder Engagement: Identifying and engaging with key stakeholders, managing relationships, and measuring stakeholder satisfaction.
โข Unit 7: Internal Communication: Developing effective internal communication strategies, promoting transparency, and fostering a positive work culture.
โข Unit 8: Measuring PR Success: Identifying and tracking PR metrics, evaluating the effectiveness of PR campaigns, and using data to inform future strategies.
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