Executive Development Programme in EV Sales Strategy
-- ViewingNowThe Executive Development Programme in EV Sales Strategy certificate course is a valuable opportunity for professionals aiming to lead the electric vehicle (EV) revolution. This programme emphasizes the importance of EV sales in the context of global efforts towards sustainability and reduced carbon emissions.
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โข EV Sales Strategy Foundation: Understanding the Electric Vehicle (EV) market, trends, and customer segments. Analyzing competition and market share.
โข Product Knowledge: Deep dive into EV technology, battery ranges, charging infrastructure, and vehicle types. Comparing with Internal Combustion Engine (ICE) vehicles.
โข Go-To-Market Strategies: Designing effective sales and marketing plans for EVs. Leveraging digital platforms for branding and lead generation.
โข Sales Training: Developing sales enablement materials, resources, and training programs. Ensuring sales teams are up-to-date with EV product knowledge and selling skills.
โข Incentives & Regulations: Navigating government incentives, subsidies, and regulations for EV sales. Understanding the impact on pricing and profitability.
โข Charging Infrastructure: Identifying the role of charging infrastructure in EV sales. Exploring partnerships, collaborations, and investment opportunities.
โข Customer Experience: Improving customer experience throughout the EV buying journey, from research and test drives to delivery and after-sales support.
โข Sustainability & ESG: Factoring Environmental, Social, and Governance (ESG) considerations into EV sales strategy. Aligning with corporate sustainability goals and brand values.
โข Financial Modeling: Building financial models for EV sales and profitability. Analyzing total cost of ownership (TCO) and return on investment (ROI) for customers.
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