Executive Development Programme in Brand Journalism and Brand Management
-- ViewingNowThe Executive Development Programme in Brand Journalism and Brand Management certificate course is a comprehensive program designed to equip learners with essential skills in brand journalism and management. This course highlights the importance of storytelling and content creation in building and managing strong brands, making it highly relevant for professionals in marketing, communications, and public relations.
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Unit 1: Introduction to Brand Journalism and Brand Management
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Unit 2: The Power of Storytelling in Brand Journalism
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Unit 3: Building and Managing Brand Identity
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Unit 4: The Role of Content Marketing in Brand Journalism
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Unit 5: Measuring the Impact of Brand Journalism
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Unit 6: Crisis Management and Brand Protection
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Unit 7: Social Media and Brand Journalism
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Unit 8: Ethics and Compliance in Brand Journalism
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Unit 9: Brand Partnerships and Collaborations
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Unit 10: The Future of Brand Journalism and Management
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