Executive Development Programme Product Launch & Go-to-Market
-- ViewingNowThe Executive Development Programme in Product Launch & Go-to-Market Strategy is a certificate course designed to empower professionals with the skills necessary to succeed in today's fast-paced business environment. This programme emphasizes the importance of a well-executed product launch and go-to-market strategy in driving business growth and ensuring long-term success.
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โข Product Strategy: Understanding the market, competition, and target audience to develop a winning product strategy.
โข Product Development: Best practices for efficient and effective product development, from ideation to prototyping.
โข Market Research: Methods and tools for conducting comprehensive market research to inform product decisions.
โข Go-to-Market Strategy: Planning and executing a successful go-to-market strategy, including positioning, messaging, and launch tactics.
โข Sales Enablement: Equipping the sales team with the necessary knowledge, skills, and resources to effectively sell the new product.
โข Marketing Planning: Developing and implementing a comprehensive marketing plan to support the product launch.
โข Customer Success: Ensuring a successful customer experience, from onboarding to ongoing support, to drive product adoption and retention.
โข Performance Metrics: Defining and tracking key performance metrics to measure the success of the product launch and inform future product decisions.
Note: The above units provide a comprehensive and well-rounded curriculum for an Executive Development Programme on Product Launch & Go-to-Market. However, the specific units and topics covered may vary depending on the target audience, industry, and other factors. It is important to tailor the content to meet the specific needs and goals of the programme.
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