Executive Development Programme E-commerce Marketing Strategy
-- ViewingNowThe Executive Development Programme in E-commerce Marketing Strategy equips learners with essential skills to excel in the rapidly evolving digital marketing landscape. This certificate course is crucial in today's business world, where e-commerce has become a vital driver of growth and profitability.
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โข E-commerce Marketing Fundamentals: Understanding the basics of e-commerce marketing, including the importance of online presence, customer acquisition, and retention.
โข Market Research and Analysis: Learning how to gather and interpret market data to identify opportunities and trends in e-commerce marketing.
โข Search Engine Optimization (SEO): Optimizing e-commerce websites for search engines to improve visibility and drive organic traffic.
โข Pay-Per-Click (PPC) Advertising: Utilizing paid search advertising to reach potential customers actively searching for products and services online.
โข Social Media Marketing: Leveraging social media platforms to build brand awareness, engage with customers, and drive sales.
โข Email Marketing: Building and managing email campaigns to nurture leads, upsell products, and retain customers.
โข Content Marketing: Creating and distributing valuable content to attract and engage potential customers.
โข Web Analytics: Measuring and analyzing website traffic, user behavior, and conversion rates to optimize e-commerce marketing strategies.
โข Customer Relationship Management (CRM): Managing customer interactions and data to improve customer satisfaction, loyalty, and retention.
โข E-commerce Marketing Trends: Staying up-to-date with the latest trends and best practices in e-commerce marketing to stay ahead of the competition.
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