Certificate in UX Strategy and User Research
-- ViewingNowThe Certificate in UX Strategy and User Research is a comprehensive course designed to equip learners with essential skills in user experience (UX) strategy and research. In today's digital age, UX has become a critical factor in the success of products and services, making this course highly relevant and in-demand in various industries.
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โข Understanding UX Strategy ∩ Defining the role of UX strategy in product development, aligning UX strategy with business goals, and establishing key UX metrics.
โข User Research Methods
โ An introduction to qualitative and quantitative research methods, including user interviews, surveys, and usability testing.
โข User Personas & User Journeys
โ Creating user personas to represent target users, mapping user journeys to visualize user experiences, and identifying pain points and opportunities.
โข Prototyping & Wireframing
โ Developing low-fidelity and high-fidelity prototypes, creating wireframes to establish information architecture, and conducting usability testing.
โข Design Thinking & Human-Centered Design
โ Applying design thinking principles to user experience design, incorporating empathy, ideation, and experimentation.
โข Usability Testing & Analytics
โ Measuring and analyzing user behavior, evaluating usability test results, and identifying areas for improvement.
โข UX Strategy for Mobile & Web Applications
โ Designing UX strategies for mobile and web applications, considering platform-specific best practices and constraints.
โข Accessibility & Inclusive Design
โ Implementing accessibility guidelines and designing for inclusivity to ensure a positive user experience for all users.
โข UX Strategy for Emerging Technologies
โ Exploring UX strategy for emerging technologies such as virtual reality, augmented reality, and artificial intelligence.
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