Professional Certificate in Ad Campaign Performance Measurement
-- ViewingNowThe Professional Certificate in Ad Campaign Performance Measurement is a comprehensive course that equips learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This program focuses on the critical analysis of ad campaign performance data, enabling learners to optimize marketing strategies, increase ROI, and drive business growth.
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• Ad Campaign Metrics
• Key Performance Indicators (KPIs) in Ad Campaigns
• Web Analytics for Ad Campaign Performance Measurement
• Setting Up and Tracking Conversions
• Data Analysis for Ad Campaign Optimization
• A/B Testing and Multi-Variate Testing
• Attribution Modeling in Ad Campaigns
• Reporting and Visualization of Ad Campaign Data
• Advanced Ad Campaign Performance Measurement Techniques
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