Global Certificate in Storytelling for Watches: Brand Authority
-- ViewingNowThe Global Certificate in Storytelling for Watches: Brand Authority is a comprehensive course designed to empower watch industry professionals with compelling storytelling skills. In an era where brand identity and customer engagement are paramount, this program bridges the gap between horological expertise and captivating narratives.
2,790+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข History of Watchmaking: Understanding the evolution of watchmaking and its key milestones, from pocket watches to smartwatches. โข Watch Design and Aesthetics: Exploring the art and science of watch design, including case shapes, dial layouts, and materials. โข Watch Movements and Complications: Delving into the mechanics of watch movements, from quartz to mechanical, and the various complications such as chronographs, calendars, and moon phases. โข Watch Brands and Identity: Examining the unique identity and heritage of luxury watch brands, and how they communicate their values and vision. โข Brand Storytelling Techniques: Mastering the art of storytelling in the context of watch brands, including narrative structures, visual language, and messaging strategies. โข Marketing and Communication Strategies: Learning how to create effective marketing and communication campaigns that resonate with watch enthusiasts and collectors. โข Retail and Distribution Channels: Understanding the complex retail and distribution landscape of the watch industry, from monobrand boutiques to e-commerce platforms. โข Customer Engagement and Experience: Designing memorable and meaningful customer experiences that foster brand loyalty and advocacy.
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