Executive Development Programme in Brand Building Through Packaging
-- ViewingNowThe Executive Development Programme in Brand Building Through Packaging is a certificate course designed to enhance learners' understanding of the critical role packaging plays in building successful brands. This programme emphasizes the importance of packaging as a core component of brand strategy, highlighting its potential to engage customers, differentiate products, and drive sales growth.
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โข Introduction to Brand Building Through Packaging: Understanding the importance of packaging in brand building and its impact on consumer behavior.
โข Packaging Design Fundamentals: Exploring the principles of effective packaging design, including color theory, typography, and visual hierarchy.
โข Materials and Production Techniques: Examining various packaging materials and production methods, and their sustainability implications.
โข Packaging for Different Markets: Customizing packaging for different cultural, demographic, and geographic markets.
โข Legal and Regulatory Considerations: Complying with packaging regulations, labeling requirements, and intellectual property laws.
โข Brand Storytelling and Messaging: Incorporating brand values, personality, and messaging into packaging design.
โข Packaging Evaluation and Testing: Assessing packaging performance, consumer preferences, and market success.
โข Innovative Packaging Technologies: Leveraging emerging packaging technologies, such as smart packaging and augmented reality, to enhance brand experiences.
โข Case Studies in Packaging Design: Analyzing successful packaging design projects and their impact on brand building.
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