Masterclass Certificate in Brand Journalism and Brand Advocacy
-- ViewingNowThe Masterclass Certificate in Brand Journalism and Brand Advocacy is a comprehensive course that equips learners with essential skills for career advancement in the modern media and communication landscape. This course is crucial in a time when companies recognize the importance of storytelling and authenticity in building strong brands.
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โข Unit 1: Introduction to Brand Journalism
โข Unit 2: The Role of Brand Journalism in Corporate Communication
โข Unit 3: Brand Storytelling: Crafting Compelling Narratives
โข Unit 4: The Intersection of Content Marketing and Brand Journalism
โข Unit 5: Ethics in Brand Journalism
โข Unit 6: Building a Brand Journalism Strategy
โข Unit 7: Measuring the Effectiveness of Brand Journalism
โข Unit 8: Brand Advocacy: Harnessing the Power of Employee Advocates
โข Unit 9: Building a Brand Advocacy Program
โข Unit 10: Measuring the Impact of Brand Advocacy
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