Executive Development Programme in Marketing Channel Management
-- ViewingNowThe Executive Development Programme in Marketing Channel Management certificate course is a comprehensive program designed to provide learners with essential skills in managing marketing channels for business growth. This course highlights the importance of understanding and optimizing marketing channels to create a competitive advantage in any industry.
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โข Marketing Channel Strategy: Understanding the role of marketing channels, channel design, and selection criteria.
โข Distribution Network Management: Developing and managing effective distribution networks, including logistics and supply chain management.
โข Digital Marketing Channels: Exploring digital marketing channels and their impact on marketing channel management.
โข Sales Force Management: Maximizing sales force effectiveness, including recruitment, training, and motivation strategies.
โข Key Account Management: Building and managing key customer relationships, including account planning and development strategies.
โข Marketing Channel Metrics: Measuring and evaluating marketing channel performance, including return on investment (ROI) analysis.
โข Marketing Channel Conflict and Negotiation: Managing conflicts and negotiations in marketing channels, including resolving channel conflicts and building strong relationships.
โข Marketing Channel Innovation: Identifying and implementing marketing channel innovations, including new technologies and strategies.
โข Global Marketing Channel Management: Adapting marketing channel strategies to global markets, including cultural differences and international regulations.
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