Executive Development Programme in Modern Charity PR
-- ViewingNowThe Executive Development Programme in Modern Charity PR is a certificate course designed to meet the growing demand for effective communication in the non-profit sector. This programme emphasizes the importance of strategic public relations (PR) in building and maintaining a positive image for charities.
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โข Modern Charity PR Strategy – Developing a comprehensive and modern PR strategy tailored to the needs of a charity organization, including setting goals, identifying target audiences, and selecting appropriate communication channels. โข Digital PR & Online Reputation Management – Understanding the role of digital platforms in modern PR and learning how to manage and protect an organization's online reputation through various tactics such as search engine optimization (SEO), social media, and content marketing. โข Media Relations & Press Release Writing – Building relationships with the media and learning how to write effective press releases to secure media coverage and increase visibility for the charity. โข Crisis Communication & Issue Management – Developing a crisis communication plan and learning how to effectively manage issues that may arise, including identifying potential crises, planning for different scenarios, and implementing communication strategies during a crisis. โข Measuring PR Success & Evaluation – Understanding the key performance indicators (KPIs) of PR and learning how to evaluate the success of a PR campaign through various metrics such as media coverage, social media engagement, and website traffic. โข Storytelling for Charities – Learning how to craft compelling stories that resonate with audiences and effectively communicate the mission and impact of the charity. โข Stakeholder Engagement & Community Relations – Understanding the importance of engaging with key stakeholders, including donors, volunteers, and community members, and developing strategies for building and maintaining strong relationships with these groups. โข Internal Communication & Employee Advocacy – Developing effective internal communication strategies to ensure that all employees are informed and engaged in the work of the charity, and learning how to leverage employee advocacy as a PR tactic. โข Ethics & Professionalism in Charity PR – Understanding the ethical considerations and best practices for PR in the charity sector, including transparency, accountability, and responsible use of resources.
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