Global Certificate in LinkedIn Advertising: Actionable Knowledge
-- ViewingNowThe Global Certificate in LinkedIn Advertising: Actionable Knowledge course is a comprehensive program designed to equip learners with the essential skills needed to excel in LinkedIn advertising. This course is critical for professionals looking to advance their careers in digital marketing, as LinkedIn is the premier platform for B2B marketing and lead generation.
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โข LinkedIn Advertising Basics: Understanding LinkedIn's advertising platform, its benefits, and how it differs from other social media advertising options.
โข Creating a LinkedIn Advertising Account: Setting up a LinkedIn Advertising account, including billing information and campaign manager access.
โข LinkedIn Audience Targeting: Identifying and targeting the right audience for your LinkedIn ads, including job titles, industries, and company size.
โข LinkedIn Ad Formats: Exploring the different ad formats available on LinkedIn, including sponsored content, sponsored InMail, text ads, and carousel ads.
โข LinkedIn Ad Campaign Setup: Creating and launching a LinkedIn ad campaign, including setting objectives, targeting, budget, and ad creatives.
โข LinkedIn Ad Optimization: Optimizing LinkedIn ad campaigns for better performance, including testing ad creatives, targeting, and bidding strategies.
โข LinkedIn Ad Analytics: Measuring and analyzing LinkedIn ad performance, including metrics such as impressions, clicks, click-through rates, and conversions.
โข LinkedIn Lead Generation Strategies: Using LinkedIn ads to generate leads, including creating lead generation forms and using LinkedIn's lead gen tools.
โข LinkedIn Advertising Best Practices: Following best practices for LinkedIn advertising, including creating compelling ad creatives, testing different ad formats, and optimizing campaigns for better performance.
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