Executive Development Programme in Media Industry Digital Marketing
-- ViewingNowThe Executive Development Programme in Media Industry Digital Marketing is a certificate course designed to empower professionals with the latest digital marketing strategies specific to the media industry. This program emphasizes the importance of data-driven decision making, audience engagement, and innovative storytelling in the digital age.
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โข Digital Marketing Fundamentals: Understanding the core concepts and best practices in digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
โข Data Analytics for Media: Leveraging data analytics tools and techniques to measure and optimize the effectiveness of digital marketing campaigns, and to gain insights into audience behavior and preferences.
โข Content Strategy and Creation: Developing and executing a content marketing strategy that aligns with the business goals of a media organization, and creating engaging and high-quality content that resonates with the target audience.
โข Social Media Management: Managing social media channels to build brand awareness, engage with audiences, and drive traffic to media properties. This includes creating and implementing social media campaigns, and measuring their effectiveness using analytics tools.
โข Search Engine Marketing (SEM): Optimizing websites and running paid search campaigns to improve visibility in search engine results pages (SERPs) and drive traffic to media properties.
โข Email Marketing: Building and managing email lists, creating and sending targeted email campaigns, and measuring their effectiveness to drive engagement and conversions.
โข Digital Advertising: Understanding the various digital advertising formats, including display, video, and native advertising, and how to create and optimize campaigns using programmatic platforms and other tools.
โข Mobile Marketing: Developing and implementing mobile marketing strategies that leverage the unique capabilities of mobile devices, including location-based targeting and push notifications.
โข E-commerce and Conversion Optimization: Understanding the principles of e-commerce and how to optimize websites and digital marketing campaigns to drive conversions and revenue for media organizations.
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