Executive Development Programme in Event ROI: Leading Change
-- ViewingNowThe Executive Development Programme in Event ROI: Leading Change is a certificate course designed to empower professionals with the essential skills to drive impactful events and lead change in the industry. This programme emphasizes the importance of measuring Return on Investment (ROI) in events, enabling learners to maximize their event strategies and demonstrate value to stakeholders.
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โข Understanding Event ROI: This unit will cover the basics of event return on investment (ROI), including how to calculate it and why it's essential for businesses.
โข Change Management: In this unit, learners will explore the principles of change management and how to lead successful change initiatives.
โข Metrics and Analytics for Event ROI: This unit will teach learners how to use data and analytics to measure the success of events and calculate ROI.
โข Event Strategy and Planning: In this unit, learners will learn how to create effective event strategies and plans that align with business goals.
โข Stakeholder Management: This unit will cover best practices for managing stakeholders, including sponsors, attendees, and vendors.
โข Innovation in Event Planning: In this unit, learners will explore new trends and technologies in event planning, including virtual and hybrid events.
โข Financial Management for Events: This unit will teach learners how to manage event budgets, negotiate with vendors, and maximize revenue.
โข Event Marketing and Promotion: In this unit, learners will learn how to create effective marketing and promotion strategies for events.
โข Measuring and Evaluating Event Success: This unit will cover how to evaluate the success of events, including measuring attendee satisfaction and ROI.
โข Leading Change in Event Planning: The final unit will focus on how to lead change in event planning, including how to overcome resistance and drive innovation.
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