Executive Development Programme in Pet Industry Digital Growth
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โข Digital Marketing Fundamentals: Understanding the basics of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing.<br> โข Pet Industry Trends: Exploring the latest trends and consumer behaviors in the pet industry, and how digital growth can help businesses capitalize on these opportunities.<br> โข Website Development and Optimization: Learning how to design, develop, and optimize a website for maximum visibility and engagement in the pet industry.<br> โข Data Analytics: Understanding how to use data analytics tools to track and analyze website traffic, user behavior, and marketing campaign performance.<br> โข E-commerce and Online Sales: Developing strategies for selling pet products and services online, including website design, payment processing, and shipping logistics.<br> โข Content Marketing for Pet Brands: Creating engaging and informative content to attract and retain customers in the pet industry, including blog posts, videos, and social media updates.<br> โข Email Marketing and Automation: Learning how to build and manage an email list, create effective email campaigns, and automate marketing workflows for the pet industry.<br> โข Social Media Advertising: Developing social media advertising strategies for the pet industry, including targeting, ad creation, and campaign management.<br> โข Influencer Marketing for Pet Brands: Building relationships with pet influencers and using influencer marketing to reach new customers and build brand awareness.<br> โข Search Engine Marketing (SEM): Creating and managing pay-per-click (PPC) advertising campaigns on search engines like Google and Bing for the pet industry.
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