Executive Development Programme in Future-Ready Book Promotion
-- ViewingNowThe Executive Development Programme in Future-Ready Book Promotion is a certificate course that empowers learners with the skills necessary to thrive in the evolving publishing landscape. This programme highlights the importance of innovative strategies in book promotion, bridging the gap between traditional and digital marketing techniques.
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โข Digital Marketing Fundamentals: Understanding the basics of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
โข Data Analytics for Book Promotion: Utilizing data analytics tools to track and analyze the performance of book promotion campaigns.
โข Content Marketing for Books: Developing a content marketing strategy to promote books, including blog posts, email marketing, and video content.
โข Influencer Marketing for Publishers: Building relationships with influencers in the book industry to promote books and increase visibility.
โข Book Cover Design and Branding: Creating visually appealing book covers and branding materials to attract potential readers.
โข Book Publicity and Media Relations: Developing a publicity plan and building relationships with media outlets to secure book reviews and interviews.
โข E-commerce and Book Sales Strategy: Optimizing e-commerce platforms and sales funnels to increase book sales and revenue.
โข Emerging Trends in Book Promotion: Staying up-to-date with the latest trends and technologies in book promotion, including virtual reality, augmented reality, and voice search.
โข Book Promotion Budgeting and ROI: Creating a realistic book promotion budget and measuring the return on investment (ROI) of promotion campaigns.
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