Certificate in Modern Market Research Tools
-- ViewingNowThe Certificate in Modern Market Research Tools is a comprehensive course designed to equip learners with the latest digital tools and techniques for effective market research. This program emphasizes the importance of data-driven decision-making in today's competitive business landscape.
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โข Introduction to Market Research Tools – Understanding the importance and applications of modern market research tools in business decision-making. โข Survey Design and Sampling – Learning the principles of effective survey design, question formulation, and sampling techniques. โข Online Survey Platforms – Exploring popular online survey tools, such as Qualtrics, SurveyMonkey, and Google Forms, and their features. โข Social Media Analytics – Utilizing social media analytics tools, like Hootsuite, Brandwatch, and Sprout Social, to monitor and analyze online conversations. โข Search Engine Optimization (SEO) – Understanding the basics of SEO, keyword research, and on-page optimization techniques. โข Web Analytics – Implementing and interpreting data from web analytics tools, such as Google Analytics, to improve website performance. โข Customer Relationship Management (CRM) Systems – Learning the fundamentals of CRM systems, such as Salesforce and HubSpot, and their role in market research. โข Focus Group and Interview Software – Utilizing software tools, like Voxco and Remesh, for conducting and analyzing focus groups and in-depth interviews. โข Data Visualization Tools – Exploring data visualization tools, like Tableau, Power BI, and Datawrapper, to present research findings effectively. โข Data Cleaning and Preparation – Learning best practices for data cleaning and preparation using tools like Excel, OpenRefine, or Python libraries.
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