Executive Development Programme in E-commerce Data Fluency
-- ViewingNowThe Executive Development Programme in E-commerce Data Fluency is a certificate course designed to empower professionals with essential data analysis skills for the e-commerce industry. This programme is critical in today's data-driven world, where businesses rely heavily on data-based decision-making.
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โข E-commerce Data Fluency Fundamentals: Understanding key e-commerce data terms, concepts, and metrics.
โข Data Collection Techniques: Exploring various methods to gather e-commerce data, including web analytics tools and APIs.
โข Data Analysis for E-commerce: Learning essential data analysis techniques, such as segmentation, cohort analysis, and funnel analysis.
โข Data Visualization: Presenting data in a clear and engaging manner using visualization tools and best practices.
โข Data-Driven Decision Making: Utilizing data to make informed decisions and improve e-commerce performance.
โข Customer Analytics: Analyzing customer behavior and preferences to optimize e-commerce strategies.
โข Inventory and Supply Chain Management: Leveraging data to improve inventory management, logistics, and supply chain efficiency.
โข Marketing Attribution and Performance Measurement: Identifying the most effective marketing channels and measuring their ROI.
โข Data Privacy and Security: Ensuring e-commerce data is handled responsibly, securely, and ethically.
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