Certificate Market Research for Smarter Decisions
-- ViewingNowThe Certificate Market Research for Smarter Decisions course is a comprehensive program designed to equip learners with the essential skills needed to make data-driven business decisions. This course emphasizes the importance of market research in identifying customer needs, understanding market trends, and reducing business risks.
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โข Market Research Fundamentals
โข Identifying Research Objectives and Questions
โข Secondary Research: Leveraging External Data
โข Primary Research: Designing Surveys and Questionnaires
โข Qualitative Research: Focus Groups and In-depth Interviews
โข Quantitative Research: Sampling and Statistical Analysis
โข Data Interpretation and Report Writing
โข Market Segmentation and Target Market Analysis
โข Competitor Analysis and Industry Trends
โข Implementing Market Research Findings for Smarter Decisions
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