Certificate in Positioning for Business Impact
-- ViewingNowThe Certificate in Positioning for Business Impact is a comprehensive course designed to empower learners with the necessary skills to drive business growth and advance their careers. This program focuses on teaching the principles of positioning products, services, and oneself in a competitive market, thus increasing business impact.
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Unit 1: Introduction to Positioning for Business Impact
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Unit 2: Understanding the Target Audience
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Unit 3: Identifying Competitors and Market Gaps
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Unit 4: Defining Value Proposition
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Unit 5: Crafting a Unique Selling Proposition (USP)
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Unit 6: Building a Strong Brand Identity
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Unit 7: Leveraging Content Marketing for Business Positioning
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Unit 8: Measuring Business Impact through Analytics
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Unit 9: Creating a Positioning Strategy for Growth
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Unit 10: Adapting to Market Changes and Maintaining Competitive Advantage
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