Executive Development Programme in Advertising Technology & Digital Transformation
-- ViewingNowThe Executive Development Programme in Advertising Technology & Digital Transformation is a certificate course designed to empower professionals with the necessary skills to thrive in the rapidly evolving digital landscape. This programme emphasizes the importance of ad tech and digital transformation in today's business world, making it a vital course for career advancement.
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โข Digital Transformation Foundation: Understanding the digital landscape, digital disruption, and the importance of digital transformation in advertising technology.
โข Programmatic Advertising: Overview of programmatic advertising, its benefits, and how it is changing the advertising industry.
โข Data Analytics in Advertising: Utilizing data analytics to drive advertising decisions, improve campaign performance, and increase ROI.
โข Social Media Advertising: Leveraging social media platforms for advertising, including strategy development, targeting, and measurement.
โข Search Engine Marketing (SEM): Comprehensive understanding of SEM, including keyword research, ad creation, and optimization.
โข Mobile Advertising: Overview of mobile advertising, including in-app advertising, mobile web advertising, and cross-device targeting.
โข Video Advertising: Utilizing video advertising to engage audiences, including OTT, connected TV, and programmatic video.
โข Ad Tech Innovations: Exploring emerging ad tech innovations, including artificial intelligence, machine learning, and blockchain.
โข Advertising Technology Stack: Building an effective advertising technology stack, including ad servers, demand-side platforms, and data management platforms.
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