Professional Certificate in PPC: High-Performance Strategies
-- ViewingNowThe Professional Certificate in PPC: High-Performance Strategies is a comprehensive course designed to equip learners with essential skills for success in Pay-Per-Click (PPC) advertising. This certificate program is crucial for individuals looking to advance their careers in digital marketing, as PPC is a vital component of any successful online marketing strategy.
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โข Unit 1: Introduction to PPC
โข Unit 2: Keyword Research and Selection
โข Unit 3: Ad Copywriting and Testing
โข Unit 4: Campaign Structure and Organization
โข Unit 5: Bid Management Strategies
โข Unit 6: Advanced Targeting Options
โข Unit 7: Analytics and Performance Tracking
โข Unit 8: Landing Page Optimization
โข Unit 9: Automation and Scripts
โข Unit 10: Scaling and Expansion Techniques
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