Advanced Certificate in Online Copywriting & SEO
-- ViewingNowThe Advanced Certificate in Online Copywriting & SEO is a comprehensive course designed to empower learners with the essential skills demanded by the digital industry. This certificate program focuses on advanced copywriting techniques and Search Engine Optimization (SEO) strategies that are crucial for online content creation and digital marketing success.
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โข Advanced Keyword Research: Understanding long-tail keywords, keyword intent, and using tools like Google Keyword Planner and SEMrush.
โข On-Page Optimization Techniques: Title tags, meta descriptions, header tags, and image optimization.
โข Creating Compelling and Engaging Content: Writing for the web, storytelling, and creating content that resonates with your audience.
โข Advanced SEO Strategies: Link building, content marketing, and technical SEO.
โข Local SEO: Optimizing for local searches, Google My Business, and online reviews.
โข Mobile Optimization: Understanding mobile-first indexing, mobile UX, and mobile SEO best practices.
โข Analytics and Reporting: Using tools like Google Analytics and Search Console to track and measure success.
โข Advanced Copywriting Techniques: Call-to-actions, persuasive writing, and copywriting for different mediums (email, social media, etc.).
โข Ethical SEO Practices: Understanding black hat vs white hat SEO, avoiding penalties, and staying up-to-date with algorithm changes.
โข Future Trends in SEO: Voice search, artificial intelligence, and machine learning.
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