Executive Development Programme in IP & Brand Safety
-- ViewingNowThe Executive Development Programme in IP & Brand Safety is a certificate course designed to empower professionals with the necessary skills to protect and leverage their intellectual property (IP) assets. In today's digital age, brand safety and IP protection have become critical concerns for businesses, making this course increasingly important.
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โข Intellectual Property (IP) Overview
โข Importance of Brand Safety in Modern Business
โข Types of Intellectual Property: Patents, Trademarks, Copyrights, and Trade Secrets
โข Creating and Managing a Brand Protection Strategy
โข IP Licensing and Franchising: Maximizing Opportunities and Minimizing Risks
โข IP Enforcement and Litigation: Protecting Your Brand's Rights
โข Digital Brand Safety: Navigating Social Media and Online Advertising
โข International IP Considerations and Global Brand Protection
โข Best Practices for IP and Brand Safety Training and Awareness
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