Professional Certificate in Email Marketing Operations
-- ViewingNowThe Professional Certificate in Email Marketing Operations is a comprehensive course designed to meet the growing industry demand for experts in email marketing. This program equips learners with essential skills to plan, execute, and optimize email marketing campaigns that drive business growth.
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โข Email Design Basics: Understanding the fundamentals of email design, including layout, color theory, typography, and accessibility.
โข Email Template Development: Creating responsive and reusable email templates using HTML and CSS.
โข Email Service Providers (ESPs): An overview of popular ESPs, their features, and how to choose the right one for your business.
โข Email List Building: Strategies for building and growing a quality email list, including opt-in forms, lead magnets, and segmentation.
โข Email Campaign Planning: Developing a comprehensive email campaign strategy, including goal setting, audience segmentation, and content planning.
โข Email Content Creation: Writing effective email copy, including subject lines, preheaders, and body content.
โข Email Deliverability: Understanding how to improve email deliverability, including best practices for sending frequency, list management, and authentication.
โข Email Analytics and Reporting: Measuring and analyzing email campaign performance using key metrics, including open rates, click-through rates, and conversions.
โข Email Marketing Automation: Implementing automated email campaigns, including welcome series, abandoned cart emails, and win-back campaigns.
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