Executive Development Programme in CRM & Loyalty Strategy
-- ViewingNowThe Executive Development Programme in CRM & Loyalty Strategy is a certificate course designed to empower professionals with essential skills in customer relationship management and loyalty strategy. In today's customer-centric world, businesses prioritize customer experience and loyalty, making this course highly relevant and in-demand across industries.
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โข Understanding CRM (Customer Relationship Management) & Loyalty Strategy: Defining CRM, Loyalty Strategy, their importance, and benefits.
โข Data-Driven CRM: Collecting, analyzing, and utilizing customer data to drive CRM and Loyalty Strategies.
โข Customer Segmentation & Personalization: Identifying customer segments, delivering personalized experiences, and targeting offers.
โข Multi-Channel CRM: Implementing CRM strategies across various channels, including online, offline, and social media.
โข CRM Technology & Tools: Utilizing CRM software, loyalty platforms, and AI tools to enhance customer relationships.
โข Building Customer Loyalty: Developing and executing loyalty programs, improving customer retention, and increasing customer lifetime value.
โข Metrics & Analytics in CRM & Loyalty: Measuring the success of CRM and Loyalty Strategies through metrics such as Customer Lifetime Value, Customer Retention Rate, and Net Promoter Score.
โข Legal & Ethical Considerations in CRM & Loyalty: Understanding data privacy laws, ethical considerations, and responsible use of customer data.
โข CRM & Loyalty Strategy Case Studies: Analyzing real-life examples of successful CRM and Loyalty Strategies.
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