Executive Development Programme in Brand Strategy and Transformation
-- ViewingNowThe Executive Development Programme in Brand Strategy and Transformation is a certificate course designed to empower professionals with essential skills in branding and business transformation. In today's rapidly evolving business landscape, the ability to create and manage strong, dynamic brands is crucial for organizational success.
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โข Brand Strategy Foundation: Understanding the importance of brand strategy, brand identity, and brand positioning.
โข Market Research and Analysis: Utilizing data-driven insights for strategic decision-making, customer segmentation, and competitive analysis.
โข Brand Positioning and Differentiation: Identifying unique selling propositions, target audiences, and crafting compelling value propositions.
โข Brand Storytelling and Content Strategy: Creating engaging narratives, managing content development, and utilizing storytelling techniques for brand growth.
โข Digital Branding and Social Media Strategy: Leveraging digital channels, social media platforms, and influencer marketing for brand visibility and engagement.
โข Brand Architecture and Portfolio Management: Designing and managing a brand architecture system, sub-brands, and product lines.
โข Brand Analytics and Performance Measurement: Tracking key performance indicators (KPIs), return on investment (ROI), and implementing data-driven improvements.
โข Brand Transformation and Change Management: Driving successful brand transformations, managing change, and aligning internal teams with the new brand vision.
โข Brand Partnerships and Collaborations: Building strategic alliances, co-branding opportunities, and sponsorships for increased brand reach and impact.
Note: These units are meant to provide a general outline for an Executive Development Programme in Brand Strategy and Transformation. Feel free to modify and expand upon the units to suit your specific course objectives and audience.
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