Professional Certificate in Crisis Communication: Building a Strong Narrative
-- ViewingNowThe Professional Certificate in Crisis Communication: Building a Strong Narrative is a comprehensive course designed to equip learners with essential skills for navigating communication challenges during crises. This program highlights the importance of maintaining a strong narrative in times of crisis, ensuring organizations can maintain trust and credibility with their stakeholders.
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โข Unit 1: Introduction to Crisis Communication
โข Unit 2: Building a Strong Narrative: Key Concepts and Best Practices
โข Unit 3: Understanding Your Audience: Stakeholder Analysis and Engagement
โข Unit 4: Developing a Crisis Communication Plan
โข Unit 5: Crafting Effective Messages in Times of Crisis
โข Unit 6: Media Relations and Press Conferences
โข Unit 7: Social Media Management in Crisis Situations
โข Unit 8: Internal Communication Strategies During a Crisis
โข Unit 9: Measuring the Effectiveness of Crisis Communication
โข Unit 10: Rebuilding Reputation and Trust Post-Crisis
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