Professional Certificate in Media for Strategic Marketing
-- ViewingNowThe Professional Certificate in Media for Strategic Marketing is a comprehensive course that equips learners with essential skills for career advancement in the evolving marketing industry. This program emphasizes the importance of media in strategic marketing, covering topics such as media planning, buying, and analytics.
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โข Media Fundamentals: Understanding the basics of media and its role in marketing.
โข Strategic Marketing: Learning the principles of strategic marketing and how media is utilized.
โข Media Planning: The process of planning, executing, and monitoring media strategies.
โข Digital Media Channels: Exploring various digital media channels for marketing such as social media, email, and search engines.
โข Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
โข Data Analysis: Analyzing data to measure the effectiveness of media strategies and make informed decisions.
โข Marketing Metrics: Understanding key performance indicators (KPIs) and how to measure the success of marketing campaigns.
โข Public Relations: Building and maintaining a positive image and reputation for a brand through media relations.
โข Crisis Management: Managing negative events and restoring a positive image for a brand through media strategies.
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