Executive Development Programme in Building Narrative Strategies with Myth
-- ViewingNowThe Executive Development Programme in Building Narrative Strategies with Myth certificate course is a comprehensive program designed to meet the growing industry demand for leaders with strategic narrative skills. This course emphasizes the importance of storytelling and myth in shaping organizational culture and driving business success.
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โข Unit 1: Introduction to Narrative Strategies – Understanding the power of storytelling in leadership and business communication. โข Unit 2: Myth in Business – Exploring the role of mythology in shaping organizational culture and values. โข Unit 3: Building Narrative Structures – Learning the elements of effective storytelling and how to apply them to business scenarios. โข Unit 4: The Hero's Journey – Utilizing Joseph Campbell's monomyth framework to create compelling brand and leadership narratives. โข Unit 5: Archetypes and Symbolism – Incorporating universal characters and imagery to enhance narrative impact. โข Unit 6: Crafting Authentic Narratives – Balancing authenticity and aspiration in your organizational story. โข Unit 7: Communicating Narrative Strategies – Delivering your message effectively through various channels and mediums. โข Unit 8: Measuring Narrative Success – Evaluating the effectiveness of your narrative strategies through key performance indicators. โข Unit 9: Adapting Narratives to Change – Keeping your story relevant and engaging in the face of evolving market trends and business landscapes.
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