Executive Development Programme Data-Driven Retail Strategy
-- ViewingNowThe Executive Development Programme in Data-Driven Retail Strategy is a certificate course that empowers professionals with the essential skills to leverage data for strategic decision-making in retail. In today's data-centric world, the ability to extract valuable insights from complex data sets is crucial for career advancement in retail.
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โข Data Analytics in Retail: Understanding the role of data in retail and the importance of data-driven decision making.
โข Data Collection Techniques: Exploring various methods to collect customer and sales data, including online and offline sources.
โข Data Management and Security: Learning best practices for storing, organizing, and protecting sensitive retail data.
โข Data Visualization: Visualizing data to identify trends, patterns, and insights for retail strategy.
โข Predictive Analytics: Utilizing statistical models and machine learning algorithms to forecast retail trends and customer behavior.
โข Retail Metrics and KPIs: Measuring retail performance and success through data and metrics, including conversion rate, customer lifetime value, and market share.
โข Data-Driven Customer Segmentation: Grouping customers based on shared characteristics and behaviors to inform targeted marketing and sales strategies.
โข Data-Driven Pricing Strategies: Adjusting pricing based on data insights, such as competitor pricing, customer demand, and product lifecycle.
โข Data-Driven Inventory Management: Using data to optimize inventory levels, reduce stockouts and overstocks, and improve supply chain efficiency.
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