Executive Development Programme in Digital Customer Experience Strategy
-- ViewingNowExecutive Development Programme in Digital Customer Experience Strategy: In today's digital age, understanding and delivering exceptional customer experience is crucial for business success. This certificate course emphasizes the importance of a digital-first approach in creating meaningful customer journeys.
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โข Digital Customer Experience (CX) Strategy Foundation: Understanding the basics of digital CX, its importance, and how it differs from traditional CX.
โข Customer Journey Mapping: Identifying and analyzing customer touchpoints, pain points, and opportunities for improvement in the digital customer journey.
โข Personalization and Customer Segmentation: Strategies for delivering personalized experiences and creating targeted campaigns based on customer data and segmentation.
โข Data-Driven Decision Making: Utilizing data analytics tools to measure and analyze the effectiveness of digital CX strategies and make data-driven decisions.
โข Mobile CX Strategy: Designing and optimizing mobile-first digital experiences, incorporating mobile apps, responsive web design, and mobile-specific features.
โข Social Media and Community Management: Leveraging social media platforms to build online communities, engage with customers, and provide support.
โข Voice of the Customer (VoC) Programs: Collecting and analyzing customer feedback, implementing changes based on feedback, and continuously improving digital CX.
โข Digital CX Innovation and Future Trends: Staying updated on the latest digital CX trends, technologies, and best practices, including artificial intelligence, chatbots, voice assistants, and augmented/virtual reality.
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