Global Certificate in Brand Anti-Counterfeiting Strategies
-- ViewingNowThe Global Certificate in Brand Anti-Counterfeiting Strategies is a comprehensive course designed to equip learners with the essential skills to combat the growing issue of global counterfeiting. This certificate program emphasizes the importance of protecting brand integrity, combating intellectual property crimes, and implementing effective anti-counterfeiting strategies.
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โข Understanding Brand Counterfeiting: Scope, Impact and Economics
โข Intellectual Property Rights: Protecting Brands through Trademarks, Copyrights and Patents
โข Anti-Counterfeiting Technologies and Tools: Product Security, Track and Trace, and Digital Watermarking
โข Legal Strategies for Brand Protection: Litigation, Enforcement and Legislative Advocacy
โข Building a Global Brand Anti-Counterfeiting Strategy: Stakeholder Engagement, Collaboration and Education
โข Online Brand Protection: Domain Name Management, Search Engine Optimization and Social Media Monitoring
โข Supply Chain and Distribution Channel Management: Detection, Prevention and Mitigation of Counterfeit Goods
โข Brand Anti-Counterfeiting Metrics and Analytics: Performance Measurement, Data Analysis and Reporting
โข Crisis Management and Incident Response: Managing Brand Reputation, Public Relations and Media Engagement
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