Certificate in Retargeting for Improved Brand Awareness
-- ViewingNowThe Certificate in Retargeting for Improved Brand Awareness is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving digital marketing landscape. This course emphasizes the importance of retargeting in enhancing brand awareness, increasing customer engagement, and driving sales.
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โข Introduction to Retargeting: Understanding the basics of retargeting, its importance in digital marketing, and how it can improve brand awareness.
โข Pixel-based Retargeting: Learning about pixel-based retargeting, how it works, and its benefits. Includes setting up and implementing pixels on websites and platforms.
โข List-based Retargeting: Exploring list-based retargeting, how to create custom audiences, and using CRM data for retargeting campaigns.
โข Behavioral Retargeting: Delving into behavioral retargeting, analyzing user behavior, and creating dynamic ads based on user actions.
โข Retargeting on Social Media Platforms: Mastering retargeting on social media platforms, including Facebook, Instagram, LinkedIn, and Twitter.
โข Retargeting on Google Ads: Understanding how to set up and optimize retargeting campaigns on Google Ads, focusing on search, display, and video ads.
โข Measuring Retargeting Success: Learning how to measure and analyze the success of retargeting campaigns, including key performance indicators (KPIs) and attribution models.
โข Retargeting Best Practices: Discovering best practices for retargeting campaigns, including ad frequency, ad creative, and audience segmentation.
โข Privacy and Compliance in Retargeting: Ensuring retargeting campaigns comply with privacy regulations and industry best practices, including GDPR, CCPA, and IAB standards.
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