Global Certificate YouTube Marketing & Advertising
-- ViewingNowThe Global Certificate in YouTube Marketing & Advertising is a comprehensive course designed to meet the growing industry demand for experts in video marketing. This course emphasizes the importance of YouTube as a powerful marketing tool, with over 2 billion logged-in monthly users and a key role in the consumer decision-making process.
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โข YouTube Channel Optimization: Setting up a YouTube channel for success, including channel art, profile picture, and channel description.
โข Video Production for YouTube: Techniques for creating high-quality videos, including lighting, sound, and editing.
โข YouTube SEO and Discoverability: Strategies for improving video search rankings and increasing views through keyword research, tag optimization, and playlist creation.
โข YouTube Advertising: Overview of YouTube's advertising platform, including targeting options, ad formats, and campaign management.
โข YouTube Analytics: Understanding YouTube's analytics tools, including key metrics, audience insights, and performance reporting.
โข Creating a Content Strategy for YouTube: Best practices for creating a content plan, including content pillars, publishing schedule, and promotion strategies.
โข Engaging with the YouTube Community: Building a community around your channel, including responding to comments, collaborating with other creators, and engaging with viewers outside of YouTube.
โข Monetizing Your YouTube Channel: Exploring monetization options, including ad revenue, channel memberships, and merchandise sales.
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