Executive Development Programme in E-commerce Data Analytics
-- ViewingNowThe Executive Development Programme in E-commerce Data Analytics is a certificate course designed to empower professionals with the essential skills for career advancement in the data-driven e-commerce industry. This program highlights the importance of data-driven decision-making in e-commerce businesses, focusing on statistical analysis, data visualization, and machine learning techniques.
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โข Introduction to E-commerce Data Analytics: Understanding the basics of e-commerce data analytics, its importance, and how it drives business decisions.
โข Data Collection Methods: Exploring various data collection methods, including web analytics, social media analytics, and customer data platforms.
โข Data Analysis Techniques: Learning data analysis techniques such as data mining, statistical analysis, and machine learning.
โข Data Visualization and Reporting: Discovering how to represent complex data sets in a visually appealing and understandable format.
โข Customer Segmentation and Personalization: Understanding customer segmentation techniques and how to use data to create personalized experiences.
โข Conversion Rate Optimization (CRO): Learning how to use data analytics to improve website conversion rates.
โข E-commerce Marketing Analytics: Understanding how to analyze e-commerce marketing campaigns, including email marketing, social media, and search engine optimization (SEO).
โข Sales Funnel Analysis: Analyzing the sales funnel to identify opportunities for improvement and increased revenue.
โข Data Privacy and Security: Exploring the importance of data privacy and security in e-commerce data analytics.
Note: This list of units is not exhaustive and can be modified based on the specific needs of the Executive Development Programme.
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