Global Certificate in Launch Digital Marketing
-- ViewingNowThe Global Certificate in Launch Digital Marketing is a comprehensive course designed to equip learners with essential digital marketing skills in high demand across industries. This certification program covers key areas such as social media, search engine optimization (SEO), content marketing, email marketing, and data analytics.
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• Unit 1: Introduction to Digital Marketing: Understanding the digital landscape, marketing principles, and the role of digital marketing in business success.
• Unit 2: Content Marketing Strategy: Developing a content strategy, creating engaging content, and optimizing for search engines and user experience.
• Unit 3: Social Media Marketing: Building brand awareness, engaging with audiences, and driving conversions through social media platforms.
• Unit 4: Email Marketing Campaigns: Designing effective email campaigns, building email lists, and analyzing campaign performance.
• Unit 5: Search Engine Marketing: Implementing pay-per-click (PPC) campaigns, keyword research, and ad copywriting.
• Unit 6: Analytics and Data Analysis: Utilizing tools such as Google Analytics, interpreting data, and making data-driven decisions.
• Unit 7: Mobile Marketing: Designing mobile-friendly campaigns, mobile app optimization, and mobile-specific advertising strategies.
• Unit 8: Influencer Marketing: Identifying, engaging, and collaborating with influencers to expand reach and build brand credibility.
• Unit 9: Video Marketing: Creating engaging video content, optimizing for YouTube, and implementing video advertising strategies.
• Unit 10: Digital Marketing Trends: Staying up-to-date with the latest trends, best practices, and emerging technologies in digital marketing.
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