Executive Development Programme in Video Marketing Strategy & Execution

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The Executive Development Programme in Video Marketing Strategy & Execution) is a certificate course that empowers learners with the skills to create and execute effective video marketing strategies. In today's digital age, video marketing has become a critical component of business growth and success.

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ใ“ใฎใ‚ณใƒผใ‚นใซใคใ„ใฆ

This course is designed to meet the increasing industry demand for professionals who can leverage video content to engage audiences, build brand awareness, and drive conversions. Through a comprehensive curriculum, learners will gain a deep understanding of video marketing principles, production techniques, and analytics. They will develop the ability to create compelling video content, measure its impact, and optimize campaigns for maximum ROI. By earning this certificate, learners will be equipped with the essential skills needed to advance their careers in video marketing and lead successful video marketing initiatives for their organizations.

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ใฉใ“ใ‹ใ‚‰ใงใ‚‚ๅญฆ็ฟ’

ๅ…ฑๆœ‰ๅฏ่ƒฝใช่จผๆ˜Žๆ›ธ

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ๅฎŒไบ†ใพใง2ใƒถๆœˆ

้€ฑ2-3ๆ™‚้–“

ใ„ใคใงใ‚‚้–‹ๅง‹

ๅพ…ๆฉŸๆœŸ้–“ใชใ—

ใ‚ณใƒผใ‚น่ฉณ็ดฐ

โ€ข Unit 1: Introduction to Video Marketing Strategy & Execution
โ€ข Unit 2: Understanding the Video Marketing Funnel
โ€ข Unit 3: Identifying Target Audience & Platform Selection
โ€ข Unit 4: Storytelling & Scriptwriting for Brand Videos
โ€ข Unit 5: Video Production Essentials
โ€ข Unit 6: Optimizing Video Content for SEO & Discoverability
โ€ข Unit 7: Paid Video Advertising Best Practices
โ€ข Unit 8: Measuring Video Marketing Success & KPIs
โ€ข Unit 9: Leveraging User-Generated Video Content
โ€ข Unit 10: Future Trends in Video Marketing Strategy & Execution

ใ‚ญใƒฃใƒชใ‚ขใƒ‘ใ‚น

As an executive, understanding the current job market trends in video marketing strategy and execution can help you make informed decisions when building your team. Here's a 3D pie chart showcasing the most in-demand roles in the UK and their respective prevalence in the industry: 1. **Digital Marketing Manager (35%)** A digital marketing manager oversees all marketing operations that use digital channels to reach potential customers. They are responsible for creating and implementing an effective digital marketing strategy to increase brand awareness, generate leads, and ensure the company's online presence is visible and converting. 2. **Video Marketing Specialist (25%)** A video marketing specialist focuses on creating and promoting video content to reach marketing goals. They develop video marketing strategies, script, film, and edit videos, and manage video distribution across various platforms. 3. **Content Strategist (20%)** A content strategist is responsible for planning, creating, and managing content for a brand's digital channels. They ensure that the content aligns with the company's goals, targets the right audience, and enhances the user experience. 4. **SEO Specialist (10%)** An SEO specialist optimizes a website to rank higher on search engine result pages and increase organic traffic. They analyze website performance, develop SEO strategies, and implement tactics like keyword optimization and link building. 5. **Social Media Manager (10%)** A social media manager oversees a company's social media profiles and manages marketing campaigns. They create and post engaging content, analyze user engagement, and monitor social media trends to optimize the company's social media presence. These statistics emphasize the growing importance of video marketing in the digital realm. Equip your team with skilled professionals in these areas to stay ahead of the competition.

ๅ…ฅๅญฆ่ฆไปถ

  • ไธป้กŒใฎๅŸบๆœฌ็š„ใช็†่งฃ
  • ่‹ฑ่ชžใฎ็ฟ’็†Ÿๅบฆ
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  • ใ‚ณใƒผใ‚นๅฎŒไบ†ใธใฎ็Œฎ่บซ

ไบ‹ๅ‰ใฎๆญฃๅผใช่ณ‡ๆ ผใฏไธ่ฆใ€‚ใ‚ขใ‚ฏใ‚ปใ‚ทใƒ“ใƒชใƒ†ใ‚ฃใฎใŸใ‚ใซ่จญ่จˆใ•ใ‚ŒใŸใ‚ณใƒผใ‚นใ€‚

ใ‚ณใƒผใ‚น็Šถๆณ

ใ“ใฎใ‚ณใƒผใ‚นใฏใ€ใ‚ญใƒฃใƒชใ‚ข้–‹็™บใฎใŸใ‚ใฎๅฎŸ็”จ็š„ใช็Ÿฅ่ญ˜ใจใ‚นใ‚ญใƒซใ‚’ๆไพ›ใ—ใพใ™ใ€‚ใใ‚Œใฏ๏ผš

  • ่ชๅฏใ•ใ‚ŒใŸๆฉŸ้–ขใซใ‚ˆใฃใฆ่ชๅฎšใ•ใ‚Œใฆใ„ใชใ„
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  • ๆญฃๅผใช่ณ‡ๆ ผใฎ่ฃœๅฎŒ

ใ‚ณใƒผใ‚นใ‚’ๆญฃๅธธใซๅฎŒไบ†ใ™ใ‚‹ใจใ€ไฟฎไบ†่จผๆ˜Žๆ›ธใ‚’ๅ—ใ‘ๅ–ใ‚Šใพใ™ใ€‚

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ใ“ใฎใ‚ณใƒผใ‚นใ‚’ไป–ใฎใ‚ณใƒผใ‚นใจๅŒบๅˆฅใ™ใ‚‹ใ‚‚ใฎใฏไฝ•ใงใ™ใ‹๏ผŸ

ใ‚ณใƒผใ‚นใ‚’ๅฎŒไบ†ใ™ใ‚‹ใฎใซใฉใ‚Œใใ‚‰ใ„ๆ™‚้–“ใŒใ‹ใ‹ใ‚Šใพใ™ใ‹๏ผŸ

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ใ„ใคใ‚ณใƒผใ‚นใ‚’้–‹ๅง‹ใงใใพใ™ใ‹๏ผŸ

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ใ‚ณใƒผใ‚นๆƒ…ๅ ฑใ‚’ๅ–ๅพ—

่ฉณ็ดฐใชใ‚ณใƒผใ‚นๆƒ…ๅ ฑใ‚’ใŠ้€ใ‚Šใ—ใพใ™

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ใ“ใฎใ‚ณใƒผใ‚นใฎๆ”ฏๆ‰•ใ„ใฎใŸใ‚ใซไผš็คพ็”จใฎ่ซ‹ๆฑ‚ๆ›ธใ‚’ใƒชใ‚ฏใ‚จใ‚นใƒˆใ—ใฆใใ ใ•ใ„ใ€‚

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ใ‚ญใƒฃใƒชใ‚ข่จผๆ˜Žๆ›ธใ‚’ๅ–ๅพ—

ใ‚ตใƒณใƒ—ใƒซ่จผๆ˜Žๆ›ธใฎ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN VIDEO MARKETING STRATEGY & EXECUTION
ใซๆŽˆไธŽใ•ใ‚Œใพใ™
ๅญฆ็ฟ’่€…ๅ
ใงใƒ—ใƒญใ‚ฐใƒฉใƒ ใ‚’ๅฎŒไบ†ใ—ใŸไบบ
London School of International Business (LSIB)
ๆŽˆไธŽๆ—ฅ
05 May 2025
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