Global Certificate in Market Positioning Essentials
-- ViewingNowThe Global Certificate in Market Positioning Essentials is a comprehensive course designed to empower learners with the essential skills needed to excel in today's dynamic business landscape. This course highlights the importance of market positioning in achieving business success and provides practical insights into creating and implementing effective positioning strategies.
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โข Unit 1: Introduction to Market Positioning
โข Unit 2: Understanding the Market & Competitive Analysis
โข Unit 3: Defining Target Market & Customer Segmentation
โข Unit 4: Identifying Unique Selling Propositions (USPs)
โข Unit 5: Brand Positioning Strategies
โข Unit 6: Product Positioning & Differentiation
โข Unit 7: Communicating Positioning through Marketing Mix
โข Unit 8: Monitoring & Measuring Market Positioning Effectiveness
โข Unit 9: Adapting to Market Changes & Competitor Actions
โข Unit 10: Case Studies & Real-World Market Positioning Examples
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