Professional Certificate in Landing Page Analytics and Reporting
-- ViewingNowThe Professional Certificate in Landing Page Analytics and Reporting is a comprehensive course designed to equip learners with essential skills in landing page optimization, analytics, and reporting. This certification program focuses on the importance of data-driven decision making in digital marketing, with a strong emphasis on landing pages as a critical conversion point.
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โข Unit 1: Introduction to Landing Page Analytics and Reporting
โข Unit 2: Understanding Key Landing Page Metrics
โข Unit 3: Google Analytics Setup and Configuration
โข Unit 4: Event Tracking and Goal Setting
โข Unit 5: A/B Testing and Conversion Rate Optimization
โข Unit 6: Heatmaps and Clickmaps Analysis
โข Unit 7: User Behavior Analysis and User Experience (UX) Improvement
โข Unit 8: Creating and Interpreting Landing Page Reports
โข Unit 9: Advanced Landing Page Analytics Techniques
โข Unit 10: Best Practices in Landing Page Analytics and Reporting
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